Hit and Red FM launch campaign against mosquito menace
by EVENTFAQS Bureau | < a href = '/news/corporate-brand-marketing' > Marketing a > | August 9, 2010 | News
Red FM has kickstarted its campaign against mosquito menace with the third edition of 'Machhar Ab Tu Darr!'. The property is sponsored by Hit and supported by ISS Hi Care. Through the campaign, the station is attempting to highlight the plight of citizens and bring about better hygiene and awareness on ways to curb the menace of mosquito borne diseases in the city of Mumbai.
According to Nisha Narayanan, Senior VP, Projects and Programming, Red FM, "It is a known fact that the mosquito menace is at its peak during the monsoon season. It is time for both the citizens as well as the civic bodies to take action to against this yearly menace. Through our campaign, we aim to send a strong message to the civic authorities as well as bring about awareness amongst the citizens themselves about ways to prevent such diseases."
Representatives from the FM station will visit societies all over Mumbai for a period of one week starting from August 4, accompanied by ISS Hi Care fumigation teams and Hit representatives. The team will also distribute Hit product samples and educate residents on proper measures to be taken to prevent this menace in their localities and inside their homes.
On the campaign, Tarun Arora, Executive Vice President Sales and Marketing, Godrej Household Products Limited, manufacturer and marketers for brand Hit, said, "While people are aware of the problem at hand, awareness needs to be created on the methods of preventing mosquito borne diseases in simple and accessible ways. Our partnership with Red FM is the perfect combination as we can reach out to maximum number of people in the city."
'Machhar Ab Tu Darr!' The on-ground as well as on-air campaign is in its third year.