Red FM celebrates the performance of Mumbai Indians

| < a href = '/news/corporate-brand-marketing' > Marketing | March 31, 2010 | News

Red FM, the official partner of IPL team Mumbai Indians, organised an open-air double-decker bus ride for its listeners on March 25. The ride began from the Red FM Mumbai office and terminated at the Brabourne Stadium. The activity was conceptualised by Red FM and was executed with the help of Result Serives.

Commenting on the initiative, Nisha Narayanan, Senior Vice President, Red FM, said, "Red FM has been the official partner for Mumbai Indians for three years. We decided to organise this massive cheering squad in an open-air bus procession to congratulate the Mumbai Indians on their performance so far and to cheer them for their upcoming matches."

Fifty lucky winners were chosen through contests and quizzes on radio and were given the opportunity to ride on the open-air bus. The tour was led by cheerleaders and Red FM RJs dressed in Mumbai Indian jerseys, who gave away tickets to the evening's match between the Mumbai Indians and Chennai Super Kings. and encouraged the gang of fans to cheer their home team and enthuse their fellow Mumbaikars on the streets.

Narayanan added, "We have planned several on-ground activities with Mumbai Indians but all will depend on the team's performance in future, and thus we will unfold the activities with time."

Fifty listeners ride an open-air double-decker bus along with Red FM RJs.

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