Red 93.5 FM launches two campaigns for Ganesh Chaturthi
by EVENTFAQS Bureau | Marketing | September 20, 2012 | News
The city of Mumbai has started preparing for Lord Ganesha from last minute touches at pandals to decorations at home. Every Mumbaikar is gearing up to celebrate Ganesh Chaturthi, so 93.5 Red FM recently launched two campaigns for them - Magic Modak and Visarjan Squad ko Ghar Bulao.
93.5 Red FM will have activities lined up for two weeks. The first activity is a contest called Magic Modak. The radio station will distribute Lord Ganesha's favourite sweet, the modak, among its listeners. Each modak, based on the fortune cookie concept, will have a chit hidden inside it. Red FM will send these Magic Modaks to a few listeners every day selected on the basis of requests taken on-air and SMS too. While relishing the sweet, the receiver will either read a positive fortune or win a MTS M-Blaze dongle. The devotees can share their excitement on-air on the late afternoon show as well hence making the festival sweet for Red FM listeners.
For the second activity, Red FM will introduce its Visarjan Mandal - a team consisting of Red FM jocks, band, dancers and security who will join in the Visarjan (immersion) processions. The Visarjan Mandal is sponsored by Dominos Pizza. Red FM will run a contest called ‘Visarjan Squad ko Ghar Bulao' on the morning show where listeners can register to invite the Red FM team into their homes. The lucky winners will grab a unique opportunity to immerse Lord Ganesha along with the Visarjan Squad. Listeners can also enter the contest by registering at their nearest Dominos outlet. One lucky winner will be picked for each immersion day namely after 1.5 days, 3rd day, 5th day, 7th day and 10th day. The squad will be sent to the winners' homes to amplify their Ganpati farewell with a singing and dancing performance. A jock will also go live from the venue during the evening show. Additionally, the families will be invited to a pizza party post the immersions.
Commenting on the campaigns, Nisha Narayanan, Senior VP-Programming and Projects, 93.5 Red FM, said: "Ganesh Chaturthi is a festival of significant importance for our listeners in Mumbai and we wanted to make it really memorable for them. With these innovative campaigns, we aim to take Red FM as a brand to every nook and corner of the city and create interesting on-air content."
The radio station launched Magic Modak and Visarjan Squad ko Ghar Bulao campaigns for Mumbaikars.