PREDA and Promosalons focus on fashion and home design trends

| Marketing | November 22, 2011 | News

Paris Region Economic Development Agency (PREDA), with the support of Promosalons, hosted a unique presentation and discussion about the latest fashion and home design trends at THE CHARCOAL PROJECT, Sussanne Roshan's interior design store, on Nov. 5. The fashion show aimed to identify the role of Paris trade shows, showcase new trends and provide inspiration to international designers. NeoNiche Integrated Solutions managed the entire setup for the event, which included printed collaterals, a center screen and two side branding panels.


Talking about the initiative, Raj Anand, General Manager, Promosalons said: "The main sponsor was Sussanne Roshan as the event was held at her concept store, THE CHARCOAL PROJECT. Zeba Kohli, from Fantasy Chocolates, was also associated with this event. The Eiffel Tower shaped chocolates with the logos of the Paris Region Trade Shows and THE CHARCOAL PROJECT were appreciated by all. With regards to NeoNiche Integrated Solutions, we have been working with the company from 2009 and know the company."


The event witnessed presence of the French exhibition organizers and Indian designers who expressed their views on fashion and design trends, and the role of Paris fashion and home trade shows. The merging of fashion and home décor was reflected in the fashion show conducted by designers Gauri and Nainika, which was accessorised by Little Shilpa. Rashmi Uday Singh was the moderator for the evening.


Commenting on the fashion show, Ashish Sedani, Director-Operations, NeoNiche Integrated Solutions said: "We associated with Promosalons through a pitch. Attendees at the event were Hrithik Roshan, Zayed Khan, Fardeen Khan, Maheep Kapoor, Bhavna Pandey, Sonali Bendre, Anu Dewan, Mehr and Arjun Rampal, and Farah Khan Ali, apart from the media. We engaged around 100 people through this event."


The event was managed by NeoNiche Integrated Solutions on Nov. 5 at THE CHARCOAL PROJECT.

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