NeoNiche executes tri-city launch event for Boehringer Ingelheim

| Marketing | April 9, 2012 | News

NeoNiche Integrated Solutions on March 31 executed the launch of Pradaxa, an oral anticoagulant product by Boehringer Ingelheim, in Bangalore, Chennai and Delhi. Boehringer Ingelheim is a research-driven group of companies dedicated to researching, developing, manufacturing and marketing pharmaceuticals

The theme of the launch events was ‘Change of Anti Coagulation-Unleash The Pradaxa Power'. The events witnessed a panel discussion followed by the launch of Pradaxa. The event was attended by 175 renowned doctors and medical gurus in each city and witnessed the presence of guest speakers such as Harsha Bhogle, Anil Kumble and Krishnamachari Srikkanth, addressing their experience on the theme of the event - ‘Change'.

Talking about the event, Valay Lakdavala, Director - Integrated Marketing Services, NeoNiche Integrated Solutions said: "The event was an excellent approach by Boehringer Ingelheim to educate the audience about the advantages of the product. We associated with Boehringer Ingelheim through a pitch deal."

The launch events were held on March 31 in Bangalore, Chennai and Delhi.

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