NDTV organizes 8th NDTV Profit Business Leadership Awards

| Marketing | April 15, 2013 | News

The NDTV Profit Business Leadership Awards, which have been instituted to award organizational excellence, took place on April 8 at Hyatt Regency in New Delhi. The eighth edition of the awards was executed by We MediaWorks.

Speaking about WeMediaWorks' role, Rudra Kanta Dutta, Managing Partner at We MediaWorks said: "NDTV is one of our founder clients and we cherish the relationship we share with them. Our understanding of the brand and immaculate execution makes us win business time and again. We won the pitch with our creative design, conceptualization skill and production capability for the event, which involved two days of demanding production and setup. We provided a complete end-to-end design solution right from the initial concept stage to a flawless technical planning and execution."

The guestlist included John Abraham, Suhel Seth, Chanda Kochar, Pawan Munjal, and 250 other business leaders of India. The awards began with a welcome address by the host, Dr. Prannoy Roy, who invited the Chief Guest Montek Singh Ahluwalia - Planning Commission Deputy Chairman on-stage to discuss business and the Indian economy. Post the interactive session, the various award segments came alive and facilitated business leaders in India.

Ahluwalia discussed several indispensable questions on India's macro-economic problems with the award winners. The award segment had various categories and each winner was briefly interviewed by an NDTV host. Ahluwalia recognised each winner's contribution and handed the award out to each prize winner. Winners included Mahindra, ICICI Bank, Samsung, etc. The award ceremony led to a question and answer session for the audience. Dr. Roy's closing note saw the end of the awards show.

The 46 ft wide LED screen had physical breaks at the end for a dynamic background. The facia of the stage was fully backlit.

Commenting on the execution, Dutta said: "We're glad we formed a grand look despite the height restriction with a dynamic background and flowing stage setup. There was some last minute finalization from the client and we had to deliver what was committed in terms of design and technicals. Getting a few camera shots were tough due to space constraints.

Commenting on the agency's execution, a spokesperson from NDTV's team said: "We MediaWorks is a thoroughly professional and dependable agency not only for event management but for the entire gambit of creativity, detailing and quality along with unmatched event execution skills and even last minute operational issues that arise in any event. They always provide excellent designs, the best costs and comprise of a never say never attitude."

The NDTV Profit Business Leadership Awards honor men and women from the Indian business and industry, and also the talented people they lead. The awards aim to acknowledge the best, the brightest and the most dynamic of Indian organizations that have emerged leaders in their respective verticals and are leading India in its journey towards being an economic superpower. The first edition was held on July 28, 2006 in New Delhi and was presided over by Prime Minister Dr. Manmohan Singh and attended by the top brass of corporate India across the country. We MediaWorks is an experiential marketing firm offering unique services across verticals of event management, consumer engagements, exhibition and retail space.

We MediaWorks won the pitch with its creative design, conceptualization skill and production capability.

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