Korum Mall organizes IPL activation - Catch The Match
by EVENTFAQS Bureau | Marketing | May 28, 2013 | News
To celebrate the sixth edition of the Indian Premier League Korum Mall has organized a 53-day long activation called Catch The Match. The activation, which started on April 3 and ended on May 26, was executed by Everything Goes! Communications (EG) at Korum Mall in Mumbai.
Speaking about the activity, Deva Jyotula, Centre Manager, Korum Mall said: "Keeping in line with our commitment to offer best in class experience for our consumers, we have created a special activation in partnership with Everything Goes! Communications. With this initiative we plan to leverage the IPL fever by creating a larger than life experience for our patrons. EG has also helped us in the past to create some memorable experiences for our customers."
As a part of the activation, audiences could play the 'Wagon Wheel' which is a game unit especially set up to capture the spirit of cricket. The game, which involves bulls-eyes, saw customers score runs and prevent wickets. All the mall shoppers could present their shopping bills to participate in the game. Apart from this game, shoppers also had a chance to win prizes through a 'predict and win' lucky draw contest wherein the customers had to guess the team which will be the winner for the day. The grand prize saw two customers, on five designated days, win an IPL ticket for a live match.
EG had decked the mall with an IPL themed decor. The atrium railings had double-sided IPL team flags and the food court had glass curtains with IPL cricketer embellishments. The curtains were installed to help cricket viewing on the projector screen on sunny days. Projectors and LCDs were also set up in the mall to offer live viewing of the matches.
Commenting on the activation, Vjay Dewan, Chief Creative Guardian, Everything Goes! Communications said: "IPL is a great time to make a catchment connect, particularly for a very community oriented mall like Korum. Hence an IPL-esque ambience was planned to create excitement and goodwill. Every week, the mall saw about 2000 people participating in the activation and games. The mall receives monthly footfalls in the range of four to five lakh."
Everything Goes! Communications executed the 53 day mall activity.