JW Marriott relaunches Enigma

| Marketing | January 28, 2013 | News

JW Marriott relaunched Enigma, a famous night spot of Mumbai which has been present since a few years. The event, which took place on Jan. 11, was hosted by the hotel in conjunction with Krishika Lulla. The launch witnessed a gathering of 300 people along with famous celebrities and socialites who offered their full support. INvision Entertainment Pvt. Ltd. was roped in to manage the launch event for Marriott.


Speaking about the association with JW Marriott, Gagan Takyar, Director, INvision Entertainment said: "INvision has been associated with Marriott from a long time. We do a lot of events for Marriott. Thus when the re launch of Enigma was planned, Invision took care of the project from the beginning."


The event began with the guest arrival which led on to interaction with the media present. Later, artist Ranjit Barot went on to give an electrifying performance to entertain and engage the guests along with percussionist Taufiq Qureshi and singer Sunidhi Chauhan.


A lavish spread of finger food and beverages was organized to keep in tune with the grand launch of the night club. The set up of the show was done in accordance to the live performances that were conducted. Besides a simple and elegant stage, one could see the heavy use of candles in the overall décor.


INvision Entertainment looked after the production and creative necessities. The team worked on this project for a period of three months where they invested time in effort in extensive planning and research. The event was promoted digitally and through print and OOH mediums.


INVision partnered with Mango people for artist coordination. Both the companies will bring in renowned artists every Friday to the night club for music and comedy shows.


Complimenting the agency was Gagandeep Singh, Director Operations, JW Marriott Mumbai who said: "At JW Marriott Mumbai we have always believed in having partners who are enterprising and can add a different dimension to the hotel. With Enigma we needed a partner like INvision who could get us newer ideas and artists for the space. It's a pleasure to work with Gagan Takyar and his team at INvision given their dedication and passion is very contagious."

INvision Entertainment was given the mandate to execute the event.

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