Jaipur Marathon to see participation from over 15 countries

| Marketing | October 19, 2011 | News

A press conference was organised on Oct. 15 at Albert Hall Café in Rajasthan to announce the launch of the Jaipur Marathon, which is promoted by Sanskriti Yuva Sanstha and World Trade Park. This is the third edition of the event, which is scheduled to be held on Jan. 22, 2012.

This edition will mark the participation by people from all walks of life from more than 15 countries including the UK, Ethopia, Kenya, the US, and Poland, among others. In this edition, British College Sports (BCS), a British national institution affiliated with 270 colleges in Scotland, England and Wales, is associating with the Jaipur Marathon and will officially invite 400 British colleges for the marathon. Other major associations will be revealed on Oct. 30 through a conference.

At the conference, delegates of the BCS and Jaipur Marathon announced their collaboration. This was followed by a question and answer session and lunch. Around 70 to 80 media people were engaged through this conference. The setup included a basic backdrop, and sound and lights which were provided by their production house.

Shedding some light on the initiative, Saurabh Sharma, COO, Jaipur Marathon said: "This year, we aim to promote Rajasthan not only as a tourist destination but also as a sports destination on a global platform. We plan to engage around 50,000 young people as compared to last year, where the figure marked was 35,000."

BCS is promoting participation in the Jaipur Marathon by sending out mailers and with volunteers asking people to register themselves. Organisers of the Jaipur Marathon, on the other hand, are extensively promoting the property through print media in 30 newspapers, radio, electronic media and outdoor media. As part of their promotional campaign, there will also be nine press conferences held and pre-event festivals, namely the Jaipur Marathon Kite Festival on Jan. 8; the Jaipur Marathon Torch Rally on Jan. 15, which will continue for a week; and the Marathon Health and Lifestyle Expo from Jan. 19 to Jan. 21, which will be followed by a pasta party. All the events will highlight the diversity of Indian culture through different dance and music performances.

In addition, Sharma added: "BCS, as a part of their expansion plans and promotion conventional sports, has been involved in supporting and increasing opportunities for young people in India to participate in sports, with particular focus on Rajasthan for the past three years. They are engaged in similar associations with Australia, the United States and many other countries."

At the event, athletes will be the highlight of the Jaipur Marathon along with some traditional dance and music performances like Rajasthan's Ghoomar, Kalbelia, Kachi Ghodi and Bhavai. Other traditional music and dance performances will include Karamund from Jhadkhand, Dol Cholam from Manipur, the Koli dance form from Goa, Gujarat's Garbha, Punjab's Bhangra, and Maharastra's Lavni.

Scheduled for Jan. 22, 2012, the marathon aims to engage around 50,000 young people.

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