Jaguar Land Rover to increase reach in India with new outlets

| < a href = '/news/corporate-brand-marketing' > Marketing | March 15, 2012 | News

Jaguar Land Rover plans to open nine more outlets by the end of 2012 as part of the acceleration of its dealership expansion programme. The new outlets will increase the company's total number of outlets to 24 from its present 15 outlets in 13 cities. Jaguar Land Rover opened its first showroom in Mumbai in mid-2009.

The company's latest dealership was opened on March 7 in a high end part of Gurgaon, Haryana, and increased the number of outlets in the Delhi region to three. The facility is operated by AMP Motors, who are a well-established Jaguar and Land Rover dealer in this region.

Commenting on the dealership expansion program, Rohit Suri, Head of Premier Car Division, Jaguar Land Rover India said: "Since our first showroom in June 2009, we are extremely pleased with the response we have received to our products and have accelerated the pace of our dealership expansion programme across India. The expansion of our dealership network is one of the pillars in the strategy to continue growing sales in the Indian market. The opening of this superb facility in Gurgaon extends our reach even further and will give customers a high level of premium service that is expected from our brands."

Jaguar Land Rover plans to open nine more outlets by the end of 2012, taking its total number of outlets to 24.

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