Jagran and Dabur go down to grass roots to create disease awareness
by EVENTFAQS Bureau | Marketing | June 9, 2011 | News
Jagran Solutions partnered with Dabur to take disease awareness down to the grass root level. Jagran Solutions recently launched a campaign that aimed at spreading awareness among people in slum areas about the various harmful diseases caused due to the unhealthy conditions in their surroundings. The campaign, ‘Aao Payen Chaen Ki Neend aur Khushal Zindagi', served as a platform to promote Dabur Odomos Lotion.
The campaign, conceptualized and designed by Jagran Solutions, focused on reaching out to the urban slums and informing people about the harmful diseases caused by mosquitoes. The campaign began with an announcement by putting up posters and banners about the activity, which took place in the slum areas of Delhi and NCR like Seelampur, Dilshad Colony, Old Seemapuri, Nandnagri and Wazirpur JJ Colony.
Commenting on the objective of the activation, Arvind Katariya, Brand Head - Odomos, Dabur India Ltd. said: "We undertook this activation to improve the awareness of the people living in these slum areas about Dengue, Malaria and Chikungunya. These areas are most prone to such vector borne diseases due to the unhygienic conditions and higher incidence of people sleeping outdoors. While promoting Odomos as a means of protection, the main message was centered around creating awareness of ways to prevent breeding of mosquitoes, as well as to control the Dengue menace."
The audience were educated by Nukkad Natak, which highlighted the product's USP and the importance of having a silent and calm sleep. Besides this, a series of other activities were also performed, like flip chart presentations and product sampling, to spread the awareness of the product.
Speaking about the premise behind the execution, Ambika Sharma, National Head, Jagran Solutions commented: "Aao payen chaen ki neend campaign was an attempt to reach out to the people of slum areas and educate them about the need to build healthy surroundings to stay healthy. When developing the concept, we focused on the fact that the initiative needed to establish a relevant connect, must be scalable and could be developed into a movement."
The campaign focused on reaching out to the urban slums and informing people about the harmful diseases caused by mosquitoes.