GIMA 2011 concludes on a high, having featured unique collaborations

| Marketing | September 26, 2011 | News

The second edition of the Chevrolet Global Indian Music Awards (GIMA), powered by Lava Music Phones, took place on Sept. 22 at the Kingdom of Dreams, Gurgaon, in the presence of the crème de la crème of the music and film fraternity. The awards are an initiative by Wizcraft International Entertainment, which endeavours to consolidate musical talent in the country. GIMA 2011 was supported by IMI, T-Series, MCAI, SAI and other key constituents of the music world from all corners of the country.

Commenting on the property, Karl Slym, President & Managing Director, General Motors India said: "With a firm belief in innovation and the drive to pursue excellence, Chevrolet is proud to be associated with an event like GIMA that echoes the very principles that have made Chevrolet the brand it is today. While the talent in Indian musicians leaves nothing to be desired, there remained only the need for a medium through which it could be showcased to the world. GIMA is that medium and we are convinced that it will propel Indian music to an international audience."

The ceremony, hosted by actors Ranveer Singh and Neha Dhupia, featured performances and first time collaborations by musicians and Bollywood stars including Midival Punditz with Shubha Mudgal, Papon and Kailash Kher, Sonu Nigam and Pyarelalji, Shankar-Ehsaan-Loy with the Shillong Choir, and performances by Sunidhi Chauhan, Shaan, Priyanka Chopra and Shahrukh Khan.

A highlight at the event was a unique medley by Priyanka Chopra and the music industry's top female singers, Kavita Krishnamurthy, Rekha Bhardwaj, Usha Uthup and Sunidhi Chauhan. Speaking on the same, Priyanka Chopra said: "A hundred years from now, I will not be here but your voices and your music will live on. Thank you for giving us actors an opportunity to look this good. But today, most definitely, you are the stars and not us."

Speaking at the second Chevrolet Global Indian Music Academy Awards powered by Lava Music Phones, Sabbas Joseph, Director, Wizcraft said: "The second edition of the Chevrolet GIMA Awards powered by Lava Music Phones allowed us to congregate the music fraternity onto one awe-defining platform. We were humbled to see the love and support of the music industry and we are certain that GIMA will prove to be the means to put Indian music on the world stage."

This year's ceremony featured a total of 31 awards under the Film and Non-Film categories. Dabangg received awards for Best Music Director, Best Film Album, Best Music Debut, Best Engineer Film, Best Engineer - Theatre Mix, Best Background Score, and the Red FM Most Popular Song on Radio. A new category addition to GIMA 2011 was the ‘Chevrolet GIMA for MTV Pop-Rock Single', received by Agnee, while Ustad Rashid Khan won the ‘Best Devotional Album' award.

A special award honouring ‘Outstanding Contribution to Indian Music - Film' went to legendary Indian composer Pyarelal, while carnatic vocalist M. Balamuralikrishna won the ‘Outstanding Contribution to Indian Music - Classical', and the ‘Global Musician Honour' was bestowed on A. R. Rahman. The Wizcraft Honour for Best Live Performers went to Shankar-Ehsaan-Loy, who recently celebrated 15 years of their musical partnership and performed the songs that marked the milestones of their success.

Sound solutions for the event were provided by SOUND.COM.

The awards, an initiative by Wizcraft International, endeavour to consolidate musical talent in the country.

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