Fusion Events manages grand finale of Hero Sa Re Ga Ma Pa Li’l Champs

| Marketing | October 7, 2011 | News

Zee TV organised the Hero Sa Re Ga Ma Pa Li'l Champs grand finale at the Surat International Exhibition and Convention Centre on Oct. 1 in Surat. Finalists Azmat Hussain, Salman Ali and Nitin Kumar, competed against each other in order to win the Sa Re Ga Ma Pa Li'l Champ title. The winner was felicitated by Bollywood actor Shah Rukh Khan. The event was entirely executed on-ground by Fusion Events.

Commenting on the occasion of the grand finale, Ajay Bhalwankar, Content Head, Hindi Channels, Zee TV said: "The grand finale of Hero Sa Re Ga Ma Pa Li'l Champs marked the end of a thrilling musical journey for 18 super-talented kids from across the country. Groomed by mentors Kailash Kher, Javed Ali and Adnan Sami in this season, the kids matured not only as better singers but also as overall performers, delivering outstanding performances. With the end of Hero Sa Re Ga Ma Pa Li'l Champs, the audience can now look forward to seeing the biggest television stars compete for the first time as singers in a unique home grown format, ‘Star Ya Rockstar' that premieres on Oct. 8."

Commenting on the association with Zee TV, Alok Tilwankar, CEO, Fusion Events said: "We have been working with Zee for the last two years. We associated with the channel to manage the auditions of Dance India Dance (DID)-Season 2, DID - Doubles, DID - L'il Masters, SRGMP - L'il Champs, and SRGMP - Singing Superstars, among others. On the basis of our previous performance, we got the opportunity to manage the grand finale of SRGMP - L'il Champs this time in Surat. However, there was a multiple agency and production house pitch process conducted. On the basis of our presentation, experience to handle such events, expertise and execution skills in the previous events, the mandate to manage this event was given to us."

Commenting on the challenges faced while executing the event, Tilwankar added: "The challenge for us was to arrange for alternate power supply (Gensets) that would be sufficient to run the air conditioning of an indoor stadium (1 lakh sq. ft space), along with catering to the requirements of light and sound. The total requirement went to 3,500 KVA. The other major challenge was to maintain law and order through security personnel, in association with the local police authority."

Fusion Events was responsible for managing the entire venue, organising the layout of the indoor stadium and that of the premises, seating arrangements, entry and exit at various categories, catering to the various requirements of the production house and Zee TV crew, manpower, security, branding, green rooms, projectors, projector screens, security of celebrities and artists, and logistics. The event was attended by over 7,000 people.

The event was organised in Surat and was attended by over 7,000 people.

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