Fusion Events manages 11th INIFD Fashion Show

| Marketing | July 21, 2011 | News

Fusion Events managed the INIFD Fashion Show for the INIFD College in Indore on July 9. The fashion show was under the theme ‘India Incredible', wherein the fashion designing students of INIFD presented their creativity and innovations in the event choreographed by Achala Sachdev. This is the 11th edition of their fashion show, which claims to be bigger and better with each year.


This initiative was sponsored by DHL Infra Bull as the title sponsor. The other sponsors were C21 Mall, Moira Thermex Saria, DNA, BTV, Sarovar Portico, Bansal News, Big FM 92.7, ACT Digital TV and Digicable.


As part of the execution of the activity, Fusion Events took care of the whole event from hall and venue management, venue coordination, audio visual support, hospitality, and entertainment to media tie-ups. The designed outfits were on various lines like Kaala Jadu, Bonding, Corruption, Havoc, Cosmos, Kaleidoscope, Mayapuri, Child labour and Pollution. Renowned models including Anchal Kumar, Sahil Shroff, Manish Goel, Shikha Swaroop, Amrita Patki, Aakshi Khari, Shreya Kishore, Neha Hinge and Kritika Madan walked the ramp for the show. A dance troupe from Delhi was an add-on included in the fashion show.


Commenting on their association with INIFD, Seemi Ansari, Brand Manager, Fusion Events said: "We have been managing the INIFD Fashion Show for the past 10 years and henc,e we were called again for this year to manage the event. For setting up the ramp in an auditorium, one has to pay a lot of attention to set up positioning, height and layout of the stage. Hence, in consultation with Achala Sachdev, who was the choreographer, a special set up was made with a lot of technical detailing. The event turned out to be a bigger success than all its predecessors, with astounding response from the crowd and media."


Speaking about the initiative, Pramod Lokhande, Director, INIFD said: "The idea behind doing this fashion show is to give our students an opportunity to showcase their creativity. This show was targeted towards the media. We engaged nearly 55 to 60 media people through the show. Fusion Events has been associated with us for a long time. With regards to DHL, we have given it recognition by announcing its name in the fashion show."


Talking about supporting INIFD, Santosh Singh, Chairman, DHL Infra Bulls said: "Our reason behind supporting this initiative, apart from the corporate branding which we get, is that we indulge in a lot of CSR activities. Indore comes as a B category city and we would like to make the most of our exposure there. As a part of our CSR activities, we are open to supporting other initiatives also."

The theme of the event, choreographed by Achala Sachdev, was India Incredible.

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