Fourth edition of RMAI Corporate Awards culminates

| Marketing | January 28, 2013 | News

The Rural Marketing Association of India Awards culminated on Jan. 18 in New Delhi. The fourth edition was attended by 250 participants from the corporate, media, consultancy and implementation background. The platform received 123 different entries spread across 17 categories where a total of 78 awards were given out. The bi- annual event saw Impact Communications bag the most number of awards which amounted to 16 wins. Following suit were Event Crafter and RC&M with 7 awards and Tata Steel Ltd. with 6.

Impact Communications, Event Crafter and Dun & Bradstreet surfaced as winners that won the maximum Golds with a win of 4 each. Close behind was Tata Steel and Ayurvet, which took away 2 Golds each. Agencies that also won Gold at the awards ceremony were RC&M, Ogilvy, Candid Marketing, ITC, Future Learning, DDB Mudra, Publicis Capital, HLL PPT, and ING Life Insurance.

Speaking about winning the maximum number of awards, Sanjay Kaul, CEO, Impact Communications Pvt. Ltd. said: "Winning big at prestigious RMAI awards energizes our young team. We are really thankful to our clients for believing and partnering long-term with us. It also encourages us to strive further to deliver innovate solutions to our clients across mammoth, yet challenging rural markets."

Organized by Rural Marketing Association of India, the objective of the award ceremony was to recognise and reward successful case studies in rural marketing. Reliance Broadcast Network Ltd. bagged 5 awards out of the 6 submitted entries. Reliance Broadcast's 92.7 BIG FM Disha campaign won two awards itself.

Commenting on receiving the awards for BIG Disha campaign, Vineet Mittal, Business Head - BIG Rural said: "It is an extremely proud moment for us to win the Rural Marketing Awards for our IP, BIG Disha. It is extremely motivating for us to receive appreciation for the rural youth education campaign we conducted in partnership with the Gillette team. We started it as an ambitious venture and are very happy to see the support it has received all along. We look forward to creating more landmark concepts which will help towards the education of more youth in rural India and creating a better life for them."

Ogilvy, Dun & Bradstreet and Group M took away 4 awards each where Dun & Bradstreet won Gold for all the four entries that were submitted. Following closely were Ayurvet and Tata Motors with 3 awards each. Winning two awards each were ITC, Future Learning, Candid Marketing and Ultratech. Gram Vaani, DBB Mudra, JWT, ICICI Bank, J K Lakshmi Cement, RSR Lemon Media, Publicis Capital, HLL PPT, MART, Novartis and ING Life Insurance bagged one award each.

The title sponsor for the event was SREI Sahaj E Village Ltd and Reliance Broadcast and Tata Steel came on board as associate sponsors. The show kick started with an opening note by Pradeep Kashyap, President, RMAI, who welcomed all participants and requested them to present their case studies one by one. Once the presentations concluded, the award ceremony began.

Hemant Kanoria, Chairman of SREI Infrastructure, spoke about the Sahaj E-Village Limited initiative that was formed 5 years ago. He said that the focus was on creating entrepreneurs in villages who will in time assume the role of job seekers and ultimately job creators. Also awarded at the ceremony was S Sivakumar, Chief Executive, Agri Business Division, ITC for ‘Recognition of Leadership Role in Rural Marketing'. He spoke about the various nuances of the rural sector.

The award ceremony was followed by a cocktail dinner, which presented the attendees a chance to interact and network.

Click here for List of Winners

Impact Communications, Event Crafter, RC&M, Tata Steel and Reliance Broadcast were amongst those who bagged the Gold awards.

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