Excel Entertainment- thinktank Games partner to promote Don 2
by EVENTFAQS Bureau | Marketing | December 26, 2011 | News
Bottomline Media brought on board thinktank Games, a game development company focused on creating innovative, strategy-based games, and Excel Entertainment to conceptualise an activation for the promotion of Bollywood movie, Don 2, starring Shah Rukh Khan, Priyanka Chopra, Lara Dutta and Boman Irani. The activation was conducted at Inorbit Mall, Malad, Mumbai on Dec.17.
thinktank Games launched a range of eight games and puzzles for the movie, and Bollywood actor, Shah Rukh Khan and film director Farhan Akhtar interacted with the audiences. The activity engaged more than 30,000 people at the mall. The reason for coming out with the game series was that the movie revolves around the concept of being smart and able to out-think others, and so the game was chosen a as an obvious extension of the film.
Speaking about bringing the two brands on board, Tanaaz Bhatia, Marketing Manager, Bottomline Media said: "Getting the two best brands thinktank Games and Excel Entertainment together didn't take much because both were looking for something creative and the product speaks volumes. I am sure that everyone who is a Shah Rukh Khan or a Don fan, will surely enjoy it."
Speaking about the association with Excel Entertainment, Vishal Mehrotra, CEO, thinktank Games said: "Associating with an iconic movie franchise like Don gives our creative team the opportunity to soar. We work with the team at Bottomline, who take movies and marketing to a whole different level, often. Their hunt for the perfect gaming partner brought them to thinktank Games.The rest as they say is history."
Bottomline Media brought on board the two companies for the activation conducted on Dec. 17 at Inorbit Mall, Mumbai.