ESPN Cricinfo and Idea come together for ‘Camp with the Champ’

| Marketing | September 25, 2013 | News

The 'Camp with the Champ' initiative by ESPN Cricinfo and Idea had former India captain Rahul Dravid on Sept. 11 imparting cricketing lessons to a group of 25 underprivileged children from three NGOs - Evidyaloka, Yuva Bangalore Foundation and Magic Bus. Cream Events was appointed to manage the event, which took place at XLR8 in Bangalore.

Speaking about the initiative, Torsha Banerjee, Senior Manager - Marketing Services, ESPN Digital Media said: "The ‘Camp with the Champ' initiative was born out of a simple idea - to create a fun day where kids from underprivileged backgrounds get the opportunity to learn some cricket from the champion Rahul Dravid himself. The objective of the event was clearly to make the kids feel special and give them some memories and learning's that they would cherish their whole lives."

Dravid enthralled the kids with anecdotes from his cricketing days and life lessons learnt along the way. Under this initiative, an original series of short educational videos involving Dravid was created to provide cricket lovers with insight and instruction about learning the fundamentals of the game.

Apart from the children, the event was attended by three print media houses. After the introduction of Rahul Dravid, he held a training session which was followed by a shoot for ESPN's website. A cricket match, meeting and interaction was held with the kids who were given goodies after a photo session.

Commenting on the event, Nilesh Gurav, Head Operations, said, "With the success of ESPN Cricinfo's 20 years celebration event which took place a few months ago, we were the preferred agency for executing this event as well. Cream was responsible for the entire production of the event. The cricket kits and customized merchandise created by us put a smile on the kids, which was the greatest achievement."

The initiative saw Rahul Dravid impart cricketing skills to underprivileged kids from three NGOs.

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