engage4more bags mandate for IDFC 'In Our Hands' initiative

| < a href = '/news/corporate-brand-marketing' > Marketing | July 12, 2013 | News

IDFC's 'In Our hands' initiative strives to contribute towards encouraging the youth of our country to build an opinion around key issues confronting infrastructure development. From the various agencies that pitched, engage4more won the mandate to handle the on-ground activations all over India in addition to the digital activities. engage4more will conceptualize, plan and execute the third edition of the campaign.

IDFC called for a multi-agency pitch to handle activations and digital activities for their social initiative. Commenting on this, Nishant Parashar, Director, engage4more said: "We won the mandate on our expertise in conceptualizing and executing engagement activities. It is an honour for us to get associated with an initiative like this. IDFC is trying to bring a change and we are very happy to be a part of it. We are very thankful to IDFC for keeping the faith in us."

The campaign will be launched later this month, and aims at empowering youngsters to bring about a change in India to ensure a better tomorrow by providing them a platform to voice their thoughts and concerns. Various activities (online and offline) in the form of inter-college competitions are to be organized in 15 cities across India and the final event will be held in Mumbai. It will take place in cities like Delhi, Bangalore, Hyderabad, Chennai, Kolkata, Ahmedabad, Chandigarh, Jaipur, Kochi, etc.

Speaking about the initiative, a spokesperson from IDFC said: "IDFC is committed towards building India's infrastructure beyond business. IDFC works closely with government entities and regulators to advise and assist them in formulating policy and regulatory frameworks that support private investment and public-private partnerships in infrastructure development. IDFC has been a socially responsible firm with varied initiatives and are collectively administered under the rubric of the IDFC Foundation."

Each year the cause changes and each year they try to increasing the scale of this competition to reach wider spectrum of youth. The first edition on this initiative was held only in Mumbai, whereas the second was held in six cities and the third will have 15 cities. The on-ground leg of the initiative will involve city level college competitions along with various engagement activities revolving around an environmental subject which will encourage our youth to take greater ownership for their actions and help them become influencers of behavior in their immediate social circle. The campaign will begin with pre-event hype and street plays in colleges. The event will see quizzes and debates among other contests involving graffiti and art. Each city will have an NGO participating which will provide volunteering opportunities. There will also be kiosks to educate students on carbon footprints.

Speaking about the challenges that may be faced inn executing the campaign, Parashar said: "Finding the host college and aggregating the colleges won't be an easy task. We'll have to make sure there is driving participation across all the cities. Our learnings from last year are coming quite handy. We spent more a than month in backed planning only considering all possibilities. We have already identified more than 50 colleges in each city whom we are going to invite so on so forth."

Adding further about the initiative, the spokesperson from IDFC said: "IDFC see the youth as change agents who have the energy, passion and creativity to make a significant contribution to society. IDFC plans to engage the youth to create awareness and resolve issues that present some of the most profound and complex sustainability and inclusion challenges through this campaign. The sense of belonging, the sense of caring for the country and ownership are the long term changes that this intervention would hope to bring in. Through this Intervention IDFC intend to provide a platform to the Youth to voice their thoughts/concerns and also empower themselves for a better tomorrow."

The third edition of the initiative will be held across 15 cities and will involve college competitions.

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