EG! Communications bags creative duties account of Growel’s 101 Mall
by EVENTFAQS Bureau | Marketing | July 14, 2011 | News
Everything Goes! Communications, an experiential marketing agency, bagged the creative duties account of Growel's 101 Mall in Kandivali, Mumbai in July. Everything Goes! Communications will be responsible for the creative communication strategy for the various needs of the mall across different media forms, including ATL, BTL and OOH needs. The brand agenda is essentially to strengthen the consumer connect at various demographic points.
The agency won the account on the basis of their experience in retail experiential communication. Everything Goes! Communications will, both on an annual basis and periodically, develop creative communication forms for promotions and brand communications for the various services and marketing initiatives of Growel's 101 Mall.
Commenting on the win, Vjay Dewan, Chief Creative Guardian, Everything Goes! Communications said: "Every client brings its unique challenge and in an over populated retail space, Growel's 101 Mall offers a challenge to be able to win its space in the consumer's mind. Our strategy is to understand the strengths of the property and leverage its unique features, including its grand European-style architecture, to create a winning communication that connects at multiple levels, finally resulting in increased footfalls, spends and loyalty."
Speaking about the tie up, Santosh Pandey, Vice President, Growel's 101 Mall said: "We believe Everything Goes! Communications is well versed with the operational and marketing issues of malls as they have proved from time to time. We are confident that they will understand the essence of our brand and will correctly and precisely communicate with our target audience to help build a connect. Growel's 101 Mall looks forward to working as a team with Everything Goes! Communications to roll out its communication drive."
The brand agenda is to strengthen consumer connect at demographic points.