EG! Comm to jingle Korum Mall with joy

| Marketing | December 22, 2011 | News

Everything Goes! Communications will set the mood of joy this Christmas at the Thane-based Korum Mall with ‘Jingles of Joy' from Dec. 17 to Jan. 1.


One of the special features of the event was the Santa Bike Parade on Dec. 16, 17 and 18, where multiple Santas invited residents for the Christmas celebrations at Korum Mall. They also distributed wish cards which people could fill up and deposit at the mall. A lucky few can get their wish fulfilled, in terms of receiving their desired Christmas gifts. Also, during the Christmas weekend, Santa Claus will distribute gifts to children.


The joy of winning is being spread with a 3D maze game, created in the shape of a Christmas bell, on the floor of the main atrium. Any customer who shops for Rs. 1,000 or more can play the game and win prizes on walking through the maze within a minute. While the joy of experience is being brought out through the Christmas décor as well as music and dance performances, including carol singing, the joy of learning is being created with exciting workshops teaching people the art of chocolate making, cake garnishing, candle decoration and making a paper Christmas tree. The cake garnishing session is followed by a competition which culminates with a cake party.


Korum Mall, with Everything Goes! Communications, is also inviting NGOs which look after underprivileged children to spread the joy of sharing by being a part of these celebrations. Vision Rescue, which educates street children, will invite children on Christmas day, where they will get gifts from Santa Claus.


"After a multi agency pitch, EG! Comm was chosen. We have worked earlier with Korum, having done several events with them right from their launch event to the recent Rakshabandhan event this year. EG! Comm is their preferred agency, and EG! Comm is looking at partnering them for long term brand duties," said Vjay Dewan, Chief Creative Guardian, Everything Goes! Communications


"Christmas and New Year is when people are in the mood to celebrate the year gone by. ‘Jingles of Joy' encapsulates this mood and takes the spirit of Christmas to our customers. This event is all about sharing, experiencing, gifting and being a part of the joie de vivre at Korum. Earlier too, we have partnered with Everything Goes! Communications to create memorable experiences for our customers. With Jingles of Joy we are hopeful of creating another such unforgettable experience," said Deva Jyotula, Centre Manager, Korum.


Everything Goes! Communications sets the mood of joy at Korum Mall with 'Jingles of Joy' from Dec. 17 to Jan. 1.

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