Doraemon, the robot cat, comes to Kumar Pacific Mall, Pune

| Marketing | May 9, 2012 | News

Everything Goes! Communications is kicking its association with Pune to the next level. The company has partnered with Pioneer Property Zone, which manages Kumar Pacific Mall, to create a festival targeted at kids enjoying their on-going summer holidays.

From May 4 to 27, all the kids coming to the mall will get the chance to meet the cutest cat at the ‘Summer Fun with Doraemon' festival, which features fun-filled activities with Doraemon. The ‘Meet and Greet with Doraemon' is the highlight of the festival for the kids. Every day of the event, Doraemon appears multiple times a day to meet his friends, and the kids present get the chance to hop onto the stage and take photographs with their beloved cat. The Doraemon theme song adds that final element of fun to the entire session.

Commenting on the festival, Vjay Dewan, Chief Creative Guardian, Everything Goes! Communications said: "We are very excited to be creating this unique event in Pune's Kumar Pacific Mall. We are already present in the beautiful city of Pune via the events that we regularly conduct for Inorbit Mall and with this new entry, we are further strengthening our reach in the city. This event will see the first Doraemon association in Pune and its USP is that it is the first time ever that it has associated with a summer event in India."

Regarding the festival objective, Dewan added: "Our aim is to create a WOW spectacle for kids this summer, for them to enjoy their holidays like never before. Meeting Doraemon and spending a fun-filled day with the ‘robot cat from the future' will be a perfect treat for the kids."

Some of the other Doraemon related games and activities which have been organized include the giant interactive game unit ‘Feed Doraemon'; ‘Find Doraemon' - a luck based card game; ‘Jumble Mumble' - a large jigsaw puzzle unit, as well as a ‘Doraemon Trivia' quiz game. All these games give the kids an opportunity to win points based on which, they can win various prizes such as retailer gift vouchers, game CDs, cameras, tablets, etc. The contestant with the highest points stands to win a Microsoft Xbox.

Everything Goes! Communications has tied up with Pioneer Property Zone for the ‘Summer Fun with Doraemon’ festival.

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