Cruise India Tour Bike Show 2014 to engage biking communities

| Marketing | January 22, 2014 | News

The biking community has never had a more exciting year. Barely a week after the announcement of the India Bike Week and Bike Festival of India, word is in that Azure Consulting is all set to host the Cruise India Tour Bike Show in Mumbai.


The show will involve a plethora of activities and attractions, like the launch of The Cruise India Tour where bikers will be riding along an 8000 km route all over the nation on their bikes. Riders will kick start the route from Chapter Maharashtra, which will see shows at Mumbai, Nasik, Pune and Goa. The show in Mumbai will be held from Feb 17 to 23 at High Street Phoenix.


The motorbike shows will be held in various cities where bikers, riding groups, biking communities, bike makers, custom bike brands, super bike brands  will come under one roof.  The Mumbai show will have several bike brands like Harley Davidson, Hyosung Motors, Verdanchi etc. In addition to this the organizers have planned a vintage bike exhibition. A fashion show, rock show, Maxrockers concert, flea market, Work Hard Ride Harder day, Cruisers Rock arena, Custom bike built-off, MMA fights, bike customs and brand workshops, tattoo workshops and mixed martial arts fighters presentation will form part of the event.


A women's bike ride has been planned, where more than 500 riders, including RJ Archana as a lead rider from Radio City 91.1 FM, will take to the streets to promote the cause of women empowerment. The ride will be flagged off at High Street Phoenix and will end at Marine Drive where a street play with a similar message will be staged. An exhibition of bikers' photography, ‘Bikeography' will also be presented at the venue to display an exclusive exhibition of rare biker shots.


Speaking about how the event will boost visibility and market standing for Azure Consulting, Sorubhh Bharti, Founder Consultant, Azure Consulting, said: "The Cruise India Tour is a one of its kind ride across India covering 8000 km. The event aims at bringing bike enthusiasts (consumers) and brands together. The show stands unique as it offers shows in various parts of the nation."


Azure Consulting will also be holding a press conference at the venue for various biking groups to meet and network. The show is targeted at bike enthusiasts, young male and female executives and members of the music community within the age range of 15 to 50. In accordance with the footfall at the mall, the organizers are expecting about 1,50,000 to witness the show.


The Mumbai Bike show is organised in association with High Street Phoenix and has Autocar India on board as the official Auto Magazine Partner. Apart from this Azure Consulting has also associated with 9X0 International Music, Monster Energy Drinks, Radio City 91.1 FM and Mad Over Donuts for the event. The organizers have engaged in a holistic marketing plan which includes a mix of outdoor, radio, BTL, digital, print and electronic activation.

A property of Azure Consulting, the six-day show will kick off in Mumbai with various biking related activities.

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