Crowds shimmy to Bollywood numbers at Marriot’s New Year Bash

| Marketing | January 8, 2014 | News

Gourmet food, dhinchak Bollywood music and a large dance floor…what more does one require for an awesome New Year Bash. And that’s exactly what the JW Marriott Mumbai attempted to do on New Year’s Eve. The hotel converted four of their properties within the premises into a gigantic party zone.

The main party area, however, was at their coffee shop Lotus café where Indian pop band SQS Project performed a gig. “We changed the set up at Lotus Café for the event,” said Gagan Takyar, MD, Invision Entertainment Pvt Ltd who stage managed the entire event. “The buffet counters and the tables and chairs were replaced with a centre-stage and two bar counters on both sides.”

To get the right mood going, the organisers also used LED meshes of different size. The result was an electric effect in soft hues of purple, pink and violet, interspersed with flashing lights. “We had set up four additional zones, at the night club Enigma and restaurants Saffron, Spices,” said Takyar. “Apart from SQS, we also roped in DJ Pranav and DJ Karma to perform that night.”

The dance floor was packed full with a good mix of the young and the slightly older, as SQS Project belted out some popular numbers like Talaash, Hawaa Hawaa, Behka and Teri Ankhon se. “They went berserk with excitement and kept chanting ‘once more’ even after the band signed off the stage,” added Takyar.

The sound system was set up such that the music filtered down to the hotel lobby too. The crowd on the dance floor overflowed with people dotting the staircases and hanging over the railings on the mezzanine and upper floors. “At least 1500 people attended the gig at Lotus café,” said Takyar. Others who prefer EDM crossed over to shimmy a little to the house music played by DJ Karma and Pranav.

An endless supply of gourmet asian, Spanish and Indian food accompanied by premium liquor ensured that the spirits remained high as the party continued into the New Year 2014.

The hotel's restaurants, coffee shop and nightclub were meshed into one large party zone.

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