Red Chillies and Cineyug launch Happy New Year’s trailer

| Marketing | August 25, 2014 | News

The launch of upcoming Bollywood film ‘Happy New Year' took place on Aug. 14 at Sahara Star in Mumbai. The event was executed by Cineyug and Red Chillies Entertainment with SOUND.COM taking care of the audio.

It was attended by the film's cast - Shahrukh Khan, Deepika Padukone, Farah Khan, Abhishek Bachchan, Boman Irani, Sonu Sood, Jackie Shroff, Vivaan Shah and Vishal-Shekhar. Hosted by Khan and Irani, the event saw the launch of the trailer, a fashion show, dance and music performance. The launch was not just for the media but for the fans as well.

With the event being held on the eve of Independence Day, Fictitious Dance Group performed on a recreated version of Vande Mataram and Sare Jahan Se Achha. This was followed by Vishal-Shekhar's musical performance with drummers performing on a song from the film. The show also saw a fashion show by Manish Malhotra with all stars walking the ramp, after which they were open to media interactions.

Speaking on the occasion, the film's director Farah Khan said: "Happy New Year has been my dream project for a very long time and I am thrilled that Shahrukh and I got back after seven years to make it. The first look is all important these days and we have worked very hard to make ours exciting, entertaining and encompassing the spirit of our film!"

The event saw an amalgamation of 5.1 surround sound and audio production. Speaking about the same, Mohomed Morani, Director, Cineyug Entertainment said: "We have worked with SOUND.COM for many shows and this is not the first time we hired them for a job. However, it was the first time that both of us were using 5.1 surround sound along with other event sound in the same venue for one show. We hope that our association continues and that we come up with more challenging formats to accomplish."

Commenting on the show, Warren D'souza, Managing Director, SOUND.COM said: "We are happy that the show concluded successfully and that our client is happy with the delivery. We hope that more challenging jobs come our way and we accomplish them all with ease." Adding further, Ranjeet Singh of SOUND.COM said: "Cineyug and Red Chillies Entertainment showed great faith in us as we are the only sound rental company that has handled a surround sound project in the past. I am glad that we gave excellent sonic output for the show."

Happy New Year is produced by Red Chillies Entertainment and distributed by Yash Raj Films worldwide. It will release this Diwali in Hindi, Tamil and Telugu. A digital campaign has been put in place to make sure that the trailer is seen by most of the global audiences of Indian cinema.

The launch was attended by the cast comprising SRK, Deepika Padukone, Boman Irani, Sonu Sood and others.

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