Christie’s auctions 12 of Gemfields’ jewellery pieces for a worthy cause

| Marketing | June 19, 2014 | News

Mumbai's most affluent women found another excuse to shop for jewellery this summer, with Gemfields hosting an auction to invite bids on 12 of its most precious pieces. Establishing a firm commitment to philanthropy in India, Gemfields sold pieces from its Project Blossoming collection to contribute to a worthy cause - Project Nanhi Kali. The event, held at the Trident Hotel in Mumbai on June 6, helped raise funds for the education of 2500 underprivileged girl children.


The project is jointly managed by the K.C Mahindra Education Trust and Naandi Foundation and provides academic support, material support and social support to over 90,000 girls across nine states in India. At the event, Christie's served as the auctioneer as 12 pieces of precious stone jewellery were bid for by renowned faces from Mumbai's social circle.


Guests included Project Blossoming Ambassador, Chitrangada Singh, Tisca Chopra, Preeti Jhangiani, Parvin Dabas, Aditya Hitkari, Divya Palat, Nisha Jamwal, Rouble Nagi, Pria Kataria Puri and Naazneen Bedi, besides senior officials from Gemfields, Christie's, Mahindra and Mahindra and Naandi Foundation.


Jewellery pieces from the collection were designed by leading jewellery houses like Hazoorilal and Mirari from Delhi, Anmol Jewellers and Moksh from Mumbai, Amrapali from Jaipur, Talwarsons Jewellers from Chandigarh, Tibarumals Jewellers from Hyderabad, Lala Jugal Kishore Jewellers from Lucknow, Abaran from Bengaluru and Narayan Jewellers from Vadodara.

The funds gathered from pieces of the Project Blossoming collection go towards supporting the girl child.

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