Candid Marketing raises awareness for World AIDS Orphans Day

| Marketing | May 7, 2010 | News

As part of its Corporate Social Responsibility (CSR) efforts, Candid Marketing promoted and supported an event on May 6, the eve of World AIDS Orphans Day, along with Select Citywalk, Lava International Limited and Red FM in Delhi. At the event, children vulnerable to AIDS performed an insightful and contemporary dance drama in a "Call for Support" event organised by FXB India Suraksha.

The event was attended by former Miss India, Gul Panag and dignitaries like His Excellency, The French Ambassador, Jérôme Bonnafont and Hon. Minister of State, Ministry of Rural Development, Agatha Sangma, all of whom came together to together to sign a Call for Support Pledge at the event.

Speaking on the event, Atul S Nath, Co-Founder and MD, Candid Marketing, said, "I am proud that Candid got an opportunity to associate with such a cause, the credit for this event goes to FXB India Suraksha and I would like to thank them for including us in this campaign. Events like this allow us to contribute back to the society, something that we have consciously been working on over the past few years. I would also like to thank the team at Candid who volunteered for this cause by extending their support and devoting time."

Gul Panag, the Guest of Honour at the event, spoke on the issue drawing attention to the fact that every fifteen seconds a child loses a parent to AIDS. The brand ambassador of FXB India Suraksha, Pradip Kumar, who won a Silver medal in All India Body Building Championship in Goa in 2010 and is an HIV positive person, also spoke on the occasion.

Along with the dance drama, the event included the signing of a pledge by the people present to raise awareness on the issue of AIDS Orphans. Following the theme of the event, ‘I am Positive', everyone pledged the use of their spheres of influence for a secure and better life for the children made vulnerable due to AIDS and poverty.

Since 2002, World AIDS Orphans Day is observed on May 7, as a grassroots campaign by FXB in India and in more than 17 countries to bring attention to the plight of children affected by AIDS and advocate on their behalf.

The event initiator, FXB India Suraksha works for children made vulnerable due to AIDS and poverty. It is working in India from 1991 and is a registered Indian not-profit Section 25 company working in over 15 states of India. They reach out to over 2,50,000 people affected by AIDS and poverty. The event was supported by National AIDS Control Organisation and endorsed by National Commission for Protection of Child Rights.

In Delhi, the agency promoted and supported an event on the eve of World AIDS Orphans Day.

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