Candid creates on-ground platform at malls for 'India Got Talent'

| Marketing | August 3, 2010 | News

Talent hunt show, 'India Got Talent' on Colors television channel embarked on an on-ground talent hunt across the cities of Delhi, Jaipur, Lucknow, Mumbai, Ahmedabad and Indore from July 29 to 31, 2010. The objective of the mall activity was to build on the communication message of the show, "Exploring the talent in you", and the agency created several opportunities for consumers to showcase them at the mall.


"We were targeting a mass audience and the main idea behind the concept is to give the masses a platform to perform and showcase their talent. The best performances were also gratified on the spot. Moreover, the on-ground initiative is supported through a digital activation campaign as well. The idea revolved around syncing the on-ground participant and their performance showcased to the online users, ultimately making to open to online voting" explained, Devika Sharma, Vice President, Candid Marketing.


The entire activity started with the emcee calling upon the contestants to come and showcase their talent. Every contestant was given two minutes to perform. Post that the emcee would ask the masses if they liked the performance then the particular performer will be gratified. The digital activation was carried out in Mumbai and Delhi only. The video of a selected performance was uploaded on the website hosted by the channel for online voting.


"In terms of numbers, we would have easily engaged over 50,000 people across the cities over the weekend since we organised the activities during the peak hours, which usually registers a high number of footfalls" added Sharma.


The agency managed the on-ground promotional initiative for the show from July 29 to 31.

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