Beep Experience manages brand activation for Nokia at IIT Saarang
by EVENTFAQS Bureau | Marketing | January 31, 2011 | News
Beep Experience Management managed an activation for Nokia at the college festival, IIT Saarang in Chennai from January 25 to 30. This is the fourth year that Nokia has associated with the festival, with on-ground engagement and brand activities managed by Beep. This year's event also saw the launch of the X2-01, with the agency aiming to create an experiential environment to leverage the phone's capabilities and to engage around 8000 students. With the festival reaching out to approximately 30,000 students, Nokia seeks to strengthen its campus presence through this sponsorship.
On the agency's relationship with Nokia for the management of the brand activation at the festival, Ashish Daga, Business head, Beep Experience Management said, "We have been associated with Nokia for over five years and have been their preferred on-ground partner across the South for all launches and activations. The agency has conceptualized and leveraged Nokia's presence with the festival successfully in the last four years, such that the brand has now become synonymous with the festival."
The association also extended Nokia's presence to the event on January 26, which saw KK performing live.
This is the fourth year that the agency is associated with Nokia to engage students at Saarang.