Fusion Events manages launch for Bayer Zydus Pharma

| Marketing | August 18, 2011 | News

Fusion Events managed a launch event for Bayer Zydus Pharma at Treasure Island resort at Lonavala near Mumbai. This event was held on Aug 5.

This was a two-day event and, as part of the execution, Fusion Events took care of the setup which included a stage of 500 sq. ft, a backdrop of 25x12 ft, audio visuals, sound and special lightings to highlight the new products. The event kicked off with keynote presentations and business sessions followed by the launch ceremony for which they used a glass breaking concept followed by a drum jam session, team building games and entertainment.

Commenting on Fusion Events' association with Bayer Zydus Cadila, Alok Tilwankar, CEO, Fusion Events said: "This is the first event that we did and it was a multi-agency pitch. This event was targeted towards all internal employees of Bayer Zydus Cadila and engaged around 80 people."

The event, which was managed and executed by Fusion Events, was held on Aug. 5.

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