Azure Consulting initiates first edition of MaxRockers India

| Marketing | March 23, 2012 | News

Azure Consulting has initiated the first edition of MaxRockers India, which aims to provide a platform for rock fanatics to showcase their talent. An audition tour will be held across 16 cities including Chandigarh, Delhi, Pune, Mumbai, Kolkata, Guwahati, Indore, Goa, Hyderabad, Bangalore and Chennai, among others. The tour will commence on March 31 and will culminate in Mumbai with the MaxRockers India concert, scheduled for March 2013.

About 30 bands will be auditioned in front of a live audience and will be judged by jury members of MaxRockers. About 16 bands will then battle it out and the winner will get an opportunity to release the official music album that includes tracks featuring all bands. The album cover will be dedicated to the MaxRockers India band and the winner will get an opportunity to perform with an acclaimed artist.

Commenting on the initiative, Sorubh Kumar Bharti, Founder Director, Azure Consulting said: "In every format, we have seen auditions happening in various parts of the nation leading to one main concert, but we will be the first to organise auditions and concerts in 16 states of India. With MaxRockers India, the management at Azure aims to strengthen the rock cult in India."

The event plans to engage an audience of 7,000 to 10,000 people per city, with performers between the age group of 18 to 28 years. The event will be promoted through television, digital, radio, social media and on-ground promotions. Partners for the event include DNA as the print media partner, Sound Box as the trade magazine partner, Radio One as the radio partner, and Furtados as the gear partner, among others.

Furthermore, Azure Consulting is in talks with Harley Davidson, which will organise a bike ride with 20 bikes to promote the initiative.

The 16-city audition will commence on March 31 and culminate with the MaxRockers India concert in March 2013.

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