Engage4more bags Aegon Religare Life Insurance as a new client

| < a href = '/news/corporate-brand-marketing' > Marketing | June 20, 2013 | News

Aegon Religare Life Insurance organised its third Annual Red Carpet Awards on June 14 at the Leela Kempinski in Mumbai. Engage4more was assigned to manage and execute the event which was attended by 250 employees and director Anurag Kashyap.

The event was organized to felicitate Aegon's top performing employees and branches. Anurag Kashyap was brought on board as a motivational speaker to talk about the importance of values in one's own life.

Commenting on their appointment, Nishant Parashar, Director, Engage4more said: "We were shortlisted among multiple agencies for the project primarily on the basis of our expertise in employee engagement and our experience of reinforcing organizational values through such events. Engage4more brought AEGON Religare's organizational values to life through the overall event experience right from the pre-function area to the set designs."

The assignment was handled on a turn-key basis including overall management including artist, venue, event production, F&B, felicitation, event script, bring values of the company into the event, employee engagement, celebrity management, registration, etc. The whole set design was around the five values of Aegon Religare.

There was an engagement activity in the pre-function area, in which video bytes were taken of winners who signed on the wall of fame. The event was hosted by Yateesh Srivastava, the COO of AEGON Religare Life Insurance Company, India. The event started with the Executive Director of Aegon delivering a speech, before Anurag Kashyap also delivered another speech in a motivational session. The rewards and recognition session followed, where employees were awarded for their performance. An innovative UV light illuminated play took place, to highlight the organization's values. The event culminated in a lively party, with DJ Notorious.

Commenting on the event, Parashar said: "Aegon Religare is a new client for us and our team was quite excited to work on this new account. Every new account poses a few challenges in terms of getting inducted into a new system. While there were challenges in creating an interactive engagement that appealed to employees from different geographies, our team efficiently overcame all of that and delivered very well."

Engage4more was assigned to manage and execute the third edition of the brand's Annual Red Carpet Awards.

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