Annual Nokia and Kolkata Knight Riders Meet and Greet held at Kolkata

| Marketing | May 8, 2013 | News

Nokia India, as per its annual ritual, held an entertaining evening allowing its star performers to mingle with the team members of the Kolkata Knight Riders as well as with the team owner, Shah Rukh Khan. Nokia India has been partnering with the Kolkata Knight Riders' team since the beginning of the IPL 6 years ago. We MediaWorks, which has been handling this event for the last 3 years, executed it this year too. The event was held on May 3 at ITC Sonar Bangla in Kolkata.

Approximately 200 people attended this gala evening, including Nokia employees and their families, Nokia's top sales performers, Kolkata Knight Riders' team members, press personnel, bloggers, Shah Rukh Khan and cricket personality Harsha Bhogle. The event was hosted by stand-up comedian and mimicry artist, Vikram Sathaye, who entertained the audience throughout the evening. The highlight of the evening was the discussion between P. Balaji, Managing Director of Nokia India and Shah Rukh Khan on the ongoing partnership between Nokia and Kolkata Knight Riders and how it has grown over the past 6 seasons of the IPL.

We MediaWorks was involved in this event right from the initial conception to the execution. Nokia required We MediaWorks to create a set that would look celebratory, sporty, comfortable and plush, given the attendance at the event. This was translated by the agency in the form of comfy low seating and mood lighting on each center table, giving the evening a glitzy feel, and leading to candid conversations with the Kolkata Knight Riders team members.

Commenting on the association with Nokia and the Kolkata Knight Riders, Vinay Kumar, Managing Partner, We MediaWorks said: "We have been fortunate to be associated with both these brands for the past three years and have executed many major events for them in the past. We are very proud of our team, which has been delivering excellence and quality year after year, and look forward to a great outcome from this year's IPL too, for both Nokia and Kolkata Knight Riders."

Besides the meet, the fact that the Kolkata Knight Riders had scored a victory over the Rajasthan Royals earlier that evening further contributed to the upbeat mood and energy throughout the event.

We MediaWorks executed the event which saw cricketers and famous personalities in attendance.

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