70 EMG becomes exclusive event partner for IIJW

| Marketing | June 11, 2012 | News

Adding another notch in its repertoire of luxury and lifestyle events, 70 EMG has become the exclusive event partner for the India International Jewellery Week (IIJW) 2012. 70 EMG will be planning, managing and executing the entire event.

The third edition of the IIJW shall be held at the Grand Hyatt, Mumbai, from Aug. 19 to 23. This year, 32 firms shall participate, including many jewellery brands and known and upcoming designers from across the country. 70 EMG will be managing eight back-to-back shows across the first four days, with the fifth and final day having all 32 firms showcasing their signature jewellery piece.

In its endeavour to promote India as the innovation and design destination for jewellery, the Gems and Jewellery Export Promotion Council (GJEPC), an apex body of the trade in India, has been organising the IIJW since 2010. The event is an attempt to provide an international platform to unveil fascinating jewellery collections by Indian designers and design houses to the world jewellery market thereby establishing India as the most sought after destination for quality gems and jewellery.

70 EMG has been associated with GJEPC for 10 years by managing and executing the India International Jewellery Show. Given its long standing association with the council, the India International Jewellery Week was awarded to 70 EMG for the third edition.

Commenting about the event and its execution, Xerxes Antia, CEO, 70 EMG, said: "70 EMG is responsible for the designing and planning of the event content across 5 days, and the production. There is a dedicated team led by senior project managers from 70 EMG working exclusively on the project for a period of six to eight weeks to put the event together. We are hoping to elevate the stature of the event to make it at par with world class shows. The focus is not on just stage and décor, one can expect innovations in content and show running from this event."

The integrated plan to promote the event includes mediums like PR, digital, direct marketing and above-the-line marketing platforms. Many domestic and international media representatives will be invited and strategic relationships are being built. Fashion and lifestyle magazines are covering stories about the event, along with advertorials being placed in newspapers spread across various regional languages.

Given GJEPC's considerable equity and direct marketing capabilities, along with alliances that are being forged, the event is expected to attract the right coverage and attendance. All of GJEPC and 70 EMG's digital properties will be activated and supported by print and outdoor.

The agency will be designing and executing the third edition of the event, which will be held in Mumbai from Aug. 19 to 23.

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