‘Live at Inorbit’ includes Bangalore in its kitty

| Marketing | September 21, 2012 | News

‘Live at Inorbit' (LAI), a youth connect event property conceptualized and executed by Everything Goes! Communications for Inorbit Malls, has moved into the fifth Inorbit in the country. This property was launched at the newly opened Inorbit Whitefield in Bangalore on Sept. 15.

This event is a platform for upcoming musical bands to perform in front of a live audience, while breaking the hype around ticketed musical events. Across the various malls, LAI is executed in the same format wherein, twice a month, local bands are given the chance to perform live.

Commenting on the property, Vjay Dewan, Chief Creative Guardian, Everything Goes! Communications said: "‘Live At Inorbit' is currently being held at all the Inorbit malls in the country viz, Malad and Vashi in Mumbai, and Hyderabad and Pune, and we are happy that the mall has asked us to bring it to its new mall at Bangalore as well. As an experiential marketing agency, our endeavour is always to create something new to help the mall reach out and connect with their customers. We believe this property is a great enabler of bands eager to embark on a musical career. This unique property helps in democratizing this music form apart from adding value to the shoppers' experience at the mall, thus leading to customer delight."

Rahul Dhamdhere, Senior Manager, Corporate Communications Inorbit Malls (India) Pvt. Ltd. added: "We are happy to provide a platform to young talent to stage their shows within our malls. This property has been enthusiastically welcomed across our malls and we hope it will get a great response in this youthful and vibrant city. So far, Everything Goes! Communications has successfully partnered us for this property, since 2009, at our malls in Malad, Vashi, Pune and Hyderabad, and we are sure ‘Live At Inorbit' Bangalore too will be a great success."

LAI Bangalore was held at the mall entrance and witnessed footfalls of between 6,000 and 7,000. The event was promoted through mall promotions, in addition to a special TOI feature and promotions on Live at Inorbit's Facebook page. In due course, further promotional activities with the catchment audience will be undertaken to promote the property.

The property was launched at the newly opened Inorbit Whitefield on Sept. 15.

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