Kingfisher returns with the 10th edition of TGIOF

Entertainment | October 17, 2014 | News

The Great Indian Octoberfest Kingfisher

The Great Indian Octoberfest 2014 (TGIOF) is all set to kick off today at E-Zone Club in Bangalore. Being held from Oct. 17 to 19, the weekend will see performances by artists like Benny Dayal & Funktuation, Lucky Ali, The Ocean Collective, Apache Indian, Raghu Dixit Project, Free Formation, DJ Whosane, DJ Aqeel, Sky Rabbit, Skrat, Bass Kleph and many more.

A heady cocktail of music, beer, food, shopping and games all under one roof, TGIOF was introduced by Kingfisher Premium in Bangalore in 2005. The organizers claim that the three days of the fest attract footfalls of over 65,000, making it India's biggest annual beer festival.

Now in its 10th year, there will be a high dose of technology-integrated engagements. For the first time, TGIOF will have drones distributing beer. In specially designated areas of the festival, remote-controlled flying devices will hover in the air and drop cans of beer at the command of the Beer Control Centre.

TGIOF will also witness the Oculus Rift in action at Kingfisher Beer Coaster. Visitors get to sit on motion chairs in a virtual reality booth. The visitors are taken for a roller coaster ride in a virtual reality environment. As the visitors go through the thrilling experience, pulse meters capping their fingers keep track of their pulse rate. This pulse meter then sends a signal to a beer dispenser attached to the motion chairs.

The Headbang Arena, with a popular debut last year, has returned with a competitive two-player face-off format. Two visitors, competing against each other, are strapped with sensors to record their headbanging. The count is displayed live on screens as the audience cheers, a bulb representing the competitor with the highest score lights up and the beer dispenser will dole out beer.

The old-time fairground photo booth just got a makeover and is now a ‘dynamic moving images booth'. These booths are installed across the venue and visitors can capture their static photographs which will then be converted into dynamic moving images. Once they have captured their photographs at the booth, it will automatically be uploaded on social media and tagged with people.

Tapping into the popularity of short videos, Kingfisher has tied up with a film production crew that will be capturing six-second capsules of TGIOF and will be uploading it for online audiences over the three days of the festival. These and various other videos will make up the aftermovie for the TGIOF which will be released on social platforms.

High on technology and engagement, The Great Indian Octoberfest 2014 is all set to kick off today in Bangalore.

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