Phoenix Mills all set to celebrate Diwali with a bang!

Entertainment | October 15, 2014 | News

Phoenix Mills High Street Phoenix Phoenix MarketcIty Diwali

This Diwali, Phoenix Mills is all set to celebrate it with a bang at its two malls - High Street Phoenix (HSP) and Phoenix Marketcity. HSP in Mumbai will be hosting a music festival with DJs coming together to enthral the shoppers and music lovers on Oct. 17 and 18.

Handpicked artists like DJ Mihir Ganatra, Swap, Kumar Swamy, Madoc, Jay Weather, Pramod Sippy, Aman Nagpal and Sa along with talented percussionists like Rohin Puri, Tarang Singhal and Faizan Hussain will be performing live on the two days at the courtyard of the mall. Among these much talented artistes will be the mastermind of Gaurav Bhambri, a VJ who will bring together photography, videography and technology to give accompanying visual effects to the music.

Phoenix Mills' other mall, Phoenix Marketcity, is bringing an international flavour to the Indian Diwali tradition of playing cards. The mall's new property ‘Vegas Fortunes' is seeing casino games come alive for pure enjoyment purposes, sans of course the cash part, from Oct. 10 to 26.

Bringing the glitz and glamour of Las Vegas all the way to Mumbai, the mall has a Vegas theme with dazzling lights, feather panels, fire balls and casino tables in all its atriums. Vegas shows such as the Feather dance show, the Belly dance show, the Spanish, Latino and Antre dances will entice audiences as they indulge in casino games during the festive season and test their luck with games like Roulette, Black Jack, Las Vegas Spinner, Side-card Poker and Lucky Seven.

The mall will sponsor gifts for contests and lucky draws for all its special customers who will shop for Rs. 6000 and above. The mall will spend Rs. 1 crore this Diwali to ensure its special patrons fulfill their Diwali dreams. Customers will get a chance to win exciting lucky draws such as a free couple trip to Vegas, a luxury segment car, a trip to Goa for five couples along with daily prizes like iPhones, iPads, digicams, smartphones, refrigerators, laptops, washing machines, ACs, home theatre systems and more.

Commenting on the festival, Rajendra Kalkar, Senior Centre Director, The Phoenix Mills Limited, said: "We are very excited about our new ventures this month. We have received a tremendous response to our events and the most recent Midnight Campaign leading customers to shop at late hours after work. With the festivities in full swing, we have put together something to cater to the city's party hoppers and music lovers while also enhancing a shopper's experience at the mall. This event will re-define the nightlife destination offerings in the city."

HSP will be staying open till 11pm on weekdays and 11:30pm on Friday and Saturday for the festive season. HSP along with Palladium Mall has come up with a great incentive - anyone whose shopping bill goes up to Rs. 2 lakhs at any store in Palladium will ensure a stay worth Rs. 50,000 at the partnering Palladium Hotel for the entire month of October.

Phoenix will be hosting a two-day music festival along with a complete Vegas experience for two weeks.

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