Vh1 Supersonic unveils its line-up for Goa
by Dharm Patel Entertainment | October 14, 2014 | News
Vh1 Vh1 Supersonic Live Viacom18 Nikhil Chinapa Starlight Events
Vh1 Supersonic 2014 is all set to take place from Dec. 27 to 30 at Candolim in Goa. The fest, organized by LIVE Viacom18, Nikhil Chinapa and Starlight Events, will see an array of International and Indian artists like Above & Beyond, Paul van Dyk, Mark Knight, Mat Zo, Dillon Francis, The Chainsmokers, Stanton Warriors, BL3ND, Funkagenda, Hook N Sling, Maya Jane Cole and many more to be unveiled in the coming months.
Party-goers can kick back in one of the numerous chill out zones, lose themselves in a novel from the onsite library, weave through the larger than life art installations, snap up a bargain at one of the stalls in the hippy market, thrill themselves with beach sports, stay active with Zumba lessons in the fitness corner, or indulge in some fine cuisine.
Speaking about the fest, Jaideep Singh, SVP and Business Head - INS, Viacom18, said: "Utilizing our numerous platforms across the live music and entertainment sector, our vision at LIVE Viacom18 is to reach out to aficionados of music, ignite the collective passion for dance music and fulfil the needs of devoted music lovers that at the moment, are not being met in the current Indian music festival market. Staying true to our promise of making this India's happiest dance music festival, this year, we're planning to create an experience that fans will remember for a long time to come with exciting new activities and the diverse talent from around the world that is sure to have everyone dancing."
Taking the annual event beyond just four days, this year, Viacom18 is offering a set of experiences through multiple brand extensions - Vh1 Supersonic 101 (campus gigs), Vh1 Supersonic Club Nights and Vh1 Supersonic Arcades (outdoor arena events) to take fans far beyond the main festival.
LIVE Viacom18 has chalked out a 360-degree campaign that will spread over print and digital platforms, which will be mainly focused in Mumbai, Delhi and Bangalore but will also extend to five other cities across the country. With over 200 cab covers, OOH advertisements, radio spots, DSAs and digital activation, Viacom has also roped in 300 campus ambassadors to bring the spirit of the event alive on college campuses across India. Tickets can be bought on BookMyShow.com.
Above & Beyond, Paul Van Dyk, Mark Knight and many others will be headlining the EDM festival in December.