Tata Motors provides self-drive in Delhi in tie-up with Carzonrent
by Vasundara R Marketing | October 13, 2014 | News
Tata Motors Tata Group A for Pineapple Carzonrent Myles City-Drive
Car rental service company, Carzonrent has recently partnered up with Tata Motors to launch the ‘Myles City-Drive' a first-of-its-kind, city car rental service in Delhi on October 8. The launch event was executed by A For Pineapple.
Self-drive is already a very popular international concept of commuting, which is economical, greener and safer for people of all ages and profession. Myles City-Drive in Delhi is enabled through Nano Twist for easy manoeuvring in tight driving and parking situations. Customers can avail of this service starting at a price of just INR 99/- per hour, INR 399/- for the full day and INR 6999/- for a month.
The media event took place at Shangri-La Hotel, Delhi on October 8. AFP managed the entire event, right from the welcome to the display of cars. The press conference started in the afternoon, where Myles City-Drive concept was explained by the representatives of Carzonrent and Tata Motors. AFP executed the entire event and added an extra zing to the event by displaying the fleet of cars to be used by Myles in the porch area of the hotel, which was an excellent photo opportunity location for the press. The AFP team also came up with the idea of giving key shaped pen drives along with the media kit to keep up with the theme of ‘Myles City-Drive'. The complete planning and execution which included the Decor, Sound, Light Video, display, Media Gifts and Press kit was done by Team AFP.
Commenting on the initiative, Tata Motors Head Institutional Sales Deepankar Tiwari said, "Through this partnership we will reach out to a larger customer base and give them an opportunity to experience the Nano in a self drive avatar."
Commenting on the event, Ajit Singh, Regional Manager, AFP, said "The press conference set up was created in record time. AFP's idea of displaying the vehicles at the porch area of the hotel gave a grand impression of the scale of operations the client wanted to showcase to the media. We are truly honoured to be part of the new revolution in the car renting business in India."
A For Pineapple executed the launch event of this car rental service, called Myles City-Drive, enabled via Nano Twist.