Tata introduces world's first e-commerce platform for buying a home

Marketing | October 14, 2014 | News

Tata Group

Tata Value Homes, a subsidiary of Tata Housing Development Company, announced the launch of the 'world's first e-commerce platform for home buying' - www.Tatavaluehomes.com which will allow global access to its properties in India.

The new platform will enable buyers across the world to book homes in three easy steps - "Select Location - Review Details - Book online for just Rs 30,000" under the inaugural offer of 'One Price One Nation'. The offer starts from October 15, 2014 at 10 am.

Under this offer customers will be able to buy a particular unit at a flat price across Ahmedabad, Bengaluru, Mumbai, Pune and Chennai. All 1BHK's will be priced at 29.9 lakhs, 2 BHK's at 39.9 lakhs, 2 BHK large at 49.9 lakhs and 3 BHKs at 59.9 lakhs.

Launching the New Platform, Brotin Banerjee, MD & CEO of Tata Housing said, "Evolution of Indian consumer over the years to embrace the e-commerce platforms has opened up the market for consumers across the globe. With the increasing internet penetration, the new platform builds on the vision of being the largest provider of homes".

He further added "We have invested in the research and technology which ensures transactional safety, quality and transparency. With this launch we have simplified the platform which makes purchasing homes accessible to Indians, across the world."

With the mantra, 'One Price One Nation', Tata Value Homes offers house booking in three easy steps.

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