(L to R) Virat Kohli, Varun Dhawan, Nita Ambani, Zico, Robert Pires

FC Goa gets Virat Kohli on board and associates with Adidas

Marketing | October 7, 2014 | News

FC Goa Percept Activ Adidas

Percept Activ planned and executed the press conference for the FC Goa franchise of the upcoming Hero Indian Super League (ISL) on Sept. 23 at the Palladium Hotel in Mumbai.

The objective behind holding this press conference was to announce the new co-owner of the franchise - cricketer Virat Kohli. This conference also witnessed the unveiling of the official FC Goa jersey and Adidas's association with the franchise. Attended by around 150 media professionals from around the country, the setup for the event had to be done keeping in mind the list of prominent names both from the sports industry and the corporate world.

The event saw eminent names like Nita Ambani who is also the Founding Chairperson of Football Sports Development (promoter body of ISL), Bollywood actor Varun Dhawan, French footballer Robert Pires, head coach Zico along with team owners VN Dhoot, Mr. Salgaocar and Mr. Dempo. The event was also attended by the Marketing & Sales Director of Adidas - Tushar Goculdas.

Showing their playful best during the meet, Virat Kohli and Varun Dhawan shared their love for football with the reporters where they juggled with footballs and were further accompanied by Robert Pires and Zico to show them how it is professionally done.

Commenting on the execution of the meeting, Sanjay Shukla, CEO, Percept Sports & Entertainment said: "With the press meeting for FC Goa we have executed an event of an international calibre. The attendees were both from the International and the Indian sports industry. Keeping in mind such personalities which were attending the conference we had designed the stage according to the norms which are followed internationally. We would love to work with the franchise again in the future."

A conference, executed by Percept Activ, was held to announce the ISL club's developments.

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