Red FM holds a Diwali contest to win new iPhone 6 in run up to its launch

by  EVENTFAQS Bureau Marketing | October 16, 2014 | News

93.5 Red FM iPhone

93.5 Red FM, brings in an on-air Diwali contest in its true Bajaate Raho style. With the iPhone 6 launch around the corner, RED FM gives its listeners in Delhi and Mumbai a chance to win the all new Apple iPhone 6 by participating in its contest –Khud Ki lega toh Red FM iPhone6 dega. The contest will be run across Delhi and Mumbai.

RJ Raunac in Delhi and RJ Malishka in Mumbai will steer the campaign on their show Morning No 1. Under the contest, every day from Oct 13 - 23, Raunac and Malishka will give a funny selfie-theme and will ask the listeners to click their selfies based on the theme. Then, the listeners would be required to upload their quirkiest and wackiest selfies on the Facebook page of Red FM. The selfie theme will be aired during all the Red FM shows, giving away page details and appealing contenders. The contest winner of each day will be declared the next day and will be awarded with an iPhone6.

Commenting on the initiative, Nisha Narayanan, COO, 93.5 Red FM said, “This is a ‘Selfie’ generation with millions of them clicked every second across the globe. With the Indian youth too, ‘Selfies’ are cool and with the big buzz around iPhone 6 launch in India in the Diwali week, we thought of an innovative contest wherein their coolest selfies could get them the iPhone 6.  The contest is backed by good digital and on-air push, and I am sure that our listeners will make it a mega success.”