Mika Singh performing at the launch of Bindass PLAY

Mika Singh celebrates Bindass’ 7th anniversary

Marketing | October 6, 2014 | News

Mika Singh Bindass 7ty7 Entertainment Siddharth Roy Kapur Vijay Subramaniam

Celebrating Bindass' 7th anniversary, Disney India announced the launch of a refreshed channel offering - Bindass PLAY - with a promise to celebrate, inspire and empower the youth of India through one of their core passions - music.

The launch event for the same was executed by 7ty7 Entertainment in Mumbai on Sept. 24. It started with the unveiling of the new channel straightaway, followed by an AV and speech by Siddharth Roy Kapur, Managing Director, Disney India. After he spoke about the channel, singer Mika Singh then performed, before dinner was served.

Speaking on the occasion, Siddharth Roy Kapur, Managing Director, Disney India, said: "We are committed to creating unique branded entertainment experiences for audiences across platforms through our brands such as Disney, Marvel, UTV, Pixar, Lucas Films, Hungama and Bindass. We have been doing this through distinctive creative expressions that deepen the emotional connections we have with our audiences. With Bindass, over the last seven years we have been very successful in delivering entertainment that is relevant to young India and the launch of Bindass PLAY is a natural progression towards the future of the brand."

Adding further, Vijay Subramaniam, Vice President - Content and Communications, Media Networks, Disney India, said: "At Bindass, we celebrate every passion of young India through entertainment that is reflective of their interests and they love us for it. From pioneering concepts to unique initiatives, we have helped shape their thoughts and actions over the years. The vision for Bindass PLAY is to celebrate moments, to entertain and to inspire. And like all good friends, to understand them and offer them the power of choice through interactivity that is both meaningful and personal."

While the underlying theme will be music, Bindass PLAY will showcase distinct programming that will continue to bring the ‘Bindass experience' with elements that revolve around music. Empowering fans to choose their brand of music, fans can select and dedicate any song of their choice from the popular social networking platforms. The channel will soon launch a musically themed vignette series and short form storytelling to further deepen the engagement with its audiences. The channel aims to reach 58 mn viewers and is available across all key DTH and digital players such as Tata Sky, Airtel digital TV, DishTV, BIG TV, Sun Direct, Fastway, DEN, Hathway and more.

The channel launched its new offering ‘Bindass PLAY’ at an event executed by 7ty7 Entertainment.

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