‘European Quality Food: Eating With Your Five Senses' pavilion

TIC creates a European pavilion at ‘Annapoorna – World of Food’

Marketing | October 2, 2014 | News

TIC Annapoorna European Union Gaurav Dhall

As part of its expansive campaign in India, the European Union held its ‘European Quality Food: Eating With Your Five Senses' pavilion for three days at the ‘Annapoorna - World of Food' trade show. The pavilion was managed by TIC from Sept. 23 to 26 at Bombay Exhibition Centre.

The trade show is a platform where professionals from the food and beverage industry in India gather to learn more about foreign products. The European campaign is aimed at increasing the awareness of European Quality Food products in India and is promoting exotic food and wine through the development of five senses: touch, taste, smell, sight and hearing. The programme endeavours to increase the awareness of European products through different promotional activities every year.

The pavilion was innovative, informative and content-based where the professionals could participate and observe the creativity of chefs and F&B experts who hosted various sessions. There were a total of nine innovative workshops and seminars hosted by chef Vikas Seth, sommelier Gagan Sharma, blogger Rushina Munshaw and others.

Appreciating TIC's efforts, Carolina Gimeno, Project Manager mentioned: "TIC helped us in putting up the stall to meet the standards and finishing we requested, as well as taking care that there was no incident during the trade fair each year. For us TIC has been a key partner to be associated with, we had a mutual understanding, thus the results in each year of the three thematic pavilions were excellent. We will definitely count on TIC for new promotion campaigns."

Adding further about the association, Gaurav Dhall, Managing Director, TIC said: "We are extremely happy to be associated with this pavilion for the past three years and we hope we can continue this association with their other campaigns. This time, we had the biggest pavilion in the fair which allowed us to showcase our creative excellence on a bigger scale. The challenge for us was to create a stall with a true European feel. We had taken care of every minute detail like colour scheme, displays, furniture, etc. while designing the stall."

The ‘European Quality Food: Eating With Your Five Senses’ pavilion was held for three days at the trade food show.

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