Vero Moda launches ‘Marquee’ collection by Karan Johar
by Dharm Patel | Marketing | October 2, 2014 | News
Cream Events Vero Moda Karan Johar Gauri Khan Yuvraj Singh
European fashion brand Vero Moda launched Marquee, a limited edition collection designed by filmmaker Karan Johar at a glitzy fashion evening attended by the crème de la crème of Mumbai. The brand's long-term associate, Cream Events, executed the event at Mehboob Studio in Mumbai on Sept. 19.
The evening saw the attendance of Gauri Khan, Varun Dhawan, Yuvraj Singh, Anurag Kashyap, Huma Qureshi, Manish Malhotra, Lisa Haydon, Shamita Shetty, Sanjay Kapoor, Sophie Choudhry, Raveena Tandon, Purab Kohli, Neha Dhupia, Rinzing Denzongpa, Elli Avram, Arjun Bajwa, Siddharth Shukla and many others.
Renowned fashion name and stylist, Anaita Shroff Adajania created distinct looks for the models who walked the ramp in a fashion show, which was stopped by Kangana Ranaut. The show was followed by a grand after-party where DJ Vishal Shetty made the crowd groove to his tunes. Creating an ‘avant-garde' feel to the event, the show was visually pleasing thanks to the use of unique and dramatic crystal chandeliers hanging above the runway.
Commenting on the launch, Trishala Jailwala of Cream Events said: "This was one of the most exciting events that we have done for the brand. It gave us an opportunity to let loose our creativity, think out of the box and deliver an innovative concept for the décor as well as the overall event. The theme of the event enveloped around black and gold, collaborating aesthetic influences by Karan Johar with brand values held by Vero Moda. This event by far has been one of the most challenging ones that we have created for Vero Moda and has raised the bar for the ones leading forward."
The launch event, attended by Gauri Khan, Yuvraj Singh and many others, was executed by Cream Events.