UltraTech felicitates around thousand dealers in Kolkata

Marketing | October 1, 2014 | News

UltraTech Fountainhead Entertainment Royston Fernandes Mayfair Banquets Tanushree Shankar

UltraTech recently held its two day dealer felicitation programme for two regions, Odisha and Chattisgarh, at Mayfair Banquets in Kolkata. Fountainhead Entertainment (FE), which executed last year's meet for UltraTech, was appointed to execute this one for 1000 attendees.

The agency was required to design an experience that made the dealers feel valued, felicitating and appreciating their hard work over the past year. FE also had to provide engaging entertainment to create a feel good factor. Its role included managing the setup, theme, design, branding, collaterals, artist coordination, show flow, etc.

The event saw two dance performances by Tanushree Shankar, two dance performances by Avijit & Tinku and a singing performance by Harshi as well, who was accompanied by six dancers. Further were a couple of

The same event with the above activities took place the following day, but for the other region. Commenting on the events, Royston Fernandes, GM - Marketing Services, UltraTech Cement, said: "The overall theme devised by Fountainhead helped encapsulate our objective and the essence of reward and recognition and drive an aspiration amongst the trade segment. The translation of the theme was communicated beautifully throughout the entertainment and awards with detail into every aspect of planning and execution."magic/mind-reading acts by Sixth Sense Nonsense and a standup act by comedian Vipul Goyal. All these acts were juxtaposed with award distributions and saw a presentation as well. The ‘U Lead' logo, conceptualized and designed by the FE team, was unveiled dramatically along with UltraTech's magazine cover.

Ultratech felicitation ceremony

Adding further, Vibhu Goyle - Zonal Head - Marketing (East), UltraTech said: "Conceptually, professionally and near to perfection was the event! Kudos to the entire Fountainhead team associated with this event."

Commenting on the difficulties faced during the event, Rohan Salvi, Vice President - Business Development and Client Servicing (Events), Fountainhead Entertainment, said: "With limited space for green rooms, we used the lounge area as a waiting area to avoid congestion backstage. The venue was not acoustic friendly as it was made of glass, hence managing the sound was a task."

Fountainhead Entertainment managed the two-day programme for the dealers of two regions.

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