The Spirit of Wipro Run

The Spirit of Wipro Run sees 1,52,000 participants

Marketing | September 26, 2014 | News

Wipro Phase 1 Siddharth Mahadevan Shefali Alvares Sukruti and Prakriti Kakar

The Spirit of Wipro Run, Wipro's biggest employee engagement activity and one of the largest corporate runs in the world, saw 1,52,000 participants across 50 countries in five continents this year. Now in its ninth edition, India saw four runs in Bangalore, Chennai, Pune and Hyderabad, where Bangalore saw the highest participation of 15,000.

Phase 1 Events and Entertainment was called in to manage the run for the Wipro Head Office in Bangalore on Sept. 21. There were four different runs to take place (21km, 10km, 5km and kids run), one after the other with dedicated routes created for them. The 21km and 10km run took place on Nice Road, where one side of the traffic was blocked and converted into a track while the other side was efficiently managed.

With live feed from the three other cities, the runners were able to interact with each other and share their experiences. There was also a Twitter wall that was pouring in with live updates and tweets. For the flag off, a pumped up percussion act built up tension released by a shot gun.

The entire run was monitored closely and timing chips were used to capture the speed and duration of each runner. The track was effectively branded with motivational lines and inspirational sayings. At the main event area, several installations and branding in eco-friendly fabric adorned the campus along with a branded aerial balloon.

Friends and families of the participants were kept engaged with interactive photo opportunities and upbeat music tracks. Post the run and the awards distribution, the crowd gathered to watch the live performance of popular artists like Siddharth Mahadevan, Shefali Alvares, Sukruti and Prakriti Kakar.

Pre-event branding and activities flooded the Wipro offices and built hype until the day of the event. Floor walks, runners' club sessions and inspirational stories of previous year's winners were effective in increasing the number of registrants.

Commenting on the event, Hifzur Rahman, Marketing Head, Phase 1 said: "It was great to see the entire Phase 1 team come together and work through the night and during the early hours to ensure that every aspect of this event, small or big was well taken care of. The magnitude and scale of this event brought to light the true spirit of Phase 1."

Held in numerous cities across 50 countries in five continents, the Bangalore edition was executed by Phase 1.

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