Fiat Punto Evo holds two campaigns across 15 cities

| Marketing | September 30, 2014 | 2 | News

Fiat Punto Evo Work Centures Ashok Jaiswar


Work Ventures recently executed two campaigns for Fiat across 15 cities in India. One was an activation at 19 malls across 15 cities while the other was dealership branding at 40 Fiat outlets across India. The idea behind these activations, which concluded this month, was to promote the Fiat Punto Evo which was launched in August.

The campaigns went to cities like Mumbai, Delhi, Bangalore, Chennai, Kochi, Pune, Nagpur, Indore, Hyderabad, Jaipur, Ahmedabad, Chandigarh, Ludhiana, Jalandhar, Coimbatore, Cochin and Lucknow. For the mall activation, while the emcee engaged people with different activities, promoters were enticing people around the stall and sales executives explained the features and offers available, gathering leads and enquiries. ASMs and the dealerships of the respective cities had also participated in the same, apart from just branding at the dealerships.

Speaking about the campaign, Ashok Jaiswar, GM - Marketing, Fiat India said: "The all new Fiat Punto Evo is a revised version of the popular hatchback which is splendid, strong and futuristic. The motto behind this campaign was to create, post launch hype by reaching our target audience in the most effective way and I must say, Work Ventures did a fabulous job by understanding our brand and executing seamlessly. The result was splendid!"

Adding further, Trisha Gupta, Project Head, Work Ventures said: "Promoting the new car in the market, we had selected the best malls across India where we could get the right TG. The dealership branding at 40 outlets in three days was a challenging task but we could finish it on time because of our strong logistic plan, timely deliveries and execution, maintaining the brand's standards and quick reporting."

Work Ventures was appointed to execute the mall activation and dealership branding.

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