Page 8 of EVENTFAQS

MICE

Tourism Minister Prahlad Singh Patel Urges Tour and Travel Operators to Register on the NIDHI Portal

EVENTFAQS Bureau | December 19, 2020 | News

Union Minister of State for Culture & Tourism Prahlad Singh Patel Association of Buddhist Tour Operators (ABTO) International Convention

Speaking at the virtual inauguration of the Association of Buddhist Tour Operators (ABTO) International Convention, he also highlighted efforts to promote Buddhist tourism in the country.

Activation / Promotion

IKEA Takes Press on Grand Virtual Tour of 5.3 Lakh Sq Ft Store Before its Opening in Mumbai Today

EVENTFAQS Bureau | December 18, 2020 | News

IKEA

Spread across an area equal to 10 football fields in Navi Mumbai, the IKEA store offers shoppers 7,000 functional and sustainable home furnishing products, of which 1,000 are made in India

Activation / Promotion

#KhulkeBoloThankYou: Activation Sees Burj Khalifa Light Up to Thank Retail Employees for their Work

EVENTFAQS Bureau | December 16, 2020 | News

Retailers Association of India (RAI) Trust for Retailers & Retail Associates of India (TRRAIN) Burj Khalifa

Last weekend’s activation at Burj Khalifa was part of a campaign launched by the Trust for Retailers & Retail Associates of India (TRRAIN) and Retailers Association of India (RAI)

Marketing

HUL’s Brooke Bond 3 Roses Launches Music Video As an Ode to the Legendary SP Balasubrahmanyam

EVENTFAQS Bureau | December 15, 2020 | News

Tamil Nadu Sony Music SP Balasubrahmanyam

The video, launched on Dec 15 in collaboration with four well known artistes cutting across generations, marks the 54th anniversary of the beginning of the iconic SPB’s career as a playback singer.

Marketing

Brands Need Experiential Marketing to Build Salience: Piali Dasgupta, Columbia Pacific Communities

Srabana Lahiri | December 14, 2020 | Interview

Columbia Pacific Communities Piali Dasgupta

For Dasgupta, SVP- Marketing, Columbia Pacific Communities, the task is to portray senior living in the right context and find new ways to engage with her audience.

MICE

Meghalaya Tourism to Re-open its Tourist Destinations from December 21, With Strict Safety Protocols

EVENTFAQS Bureau | December 14, 2020 | News

Meghalaya Tourism

Tourists visiting the State will have to download the Meghalaya Tourism app for registration and receive an e-invite before they can travel.

Marketing

Influencer Campaign ‘Karo #ShaadiKiTaiyari with WeddingWire India’ Aims to Ease Pre-Wedding Preps

EVENTFAQS Bureau | December 11, 2020 | News

Saachi Bhasin WeddingWire Swagata Dev

Through the campaign, WeddingWire India associated with influencers to celebrate stories of love and wedding preparation in times of pandemic and digitisation.

MICE

Macao Focuses on Working with Indian MICE and Destination Wedding Planners Post Pandemic

Mugdha Gaonkar | December 11, 2020 | News

Macao Tourism

Macao is a visa-free short haul destination for Indians to visit. Year-round, there are several festivals and events that make Macao a lively and interesting place to explore.

Sponsorship / Brand Association

Mobile Premier League Ropes in Influencer Amit Bhadana to Increase Brand Awareness on YouTube

EVENTFAQS Bureau | December 10, 2020 | News

Amit Bhadana Mobile Premier League

MPL is leading the charge as brands look to sign up new-age digital influencers and celebrities to bolster their presence with these associations.

Sponsorship / Brand Association

VYRL Originals, Triller Partner to Find 6th VYRL Coverstar; Fans have Three Weeks to Submit Entries

EVENTFAQS Bureau | December 8, 2020 | News

Triller VYRL Originals

VYRL Coverstar is a digital initiative by VYRL Originals that builds a bridge between ambitious fans aspiring to be artistes and music stalwarts from the fraternity.

Brand Launch

Percept Live Launches ‘Sunburn Academy’, an Academic Programme for Aspiring DJs and Music Producers

EVENTFAQS Bureau | December 7, 2020 | News

Sunburn Academy Percept Sunburn

The ‘Beginners DJ Course’ is scheduled to start online in the first week of January, 2021. Students will learn via the Zoom meeting app, take part in quizzes and live sessions with DJs.

Sponsorship / Brand Association

Epic Games Announces ‘Fortnite Bhangra Boogie Cup’ in Partnership with Rapper Raftaar

EVENTFAQS Bureau | December 4, 2020 | News

Rapper Raftaar Fortnite Bhangra Boogie Cup Epic Games

Presented by OnePlus for Android Players, the Indian Fortnite players will witness India-inspired Bhangra Boogie emote, Nana Dance Spray, and the Click Pow Get Down Lobby Track featuring Raftaar.

Brand Launch

Lionsgate Play from Starz is Latest App to Join the Indian OTT Ecosystem

EVENTFAQS Bureau | December 4, 2020 | News

Lionsgate Play Starz

The Lionsgate Play app features a broad portfolio of content bringing world cinema and television series directly to Indian audiences.

Activation / Promotion

We are Already Home to Over Six Million Unique Content Creators: Abhishek Joshi, MX Player

Mugdha Gaonkar | December 3, 2020 | Interview

MX TakaTak Abhishek Joshi Badshah

In an exclusive interview with EVENTFAQS Media, Abhishek Joshi, Head of Marketing and Business Partnerships, MX Player, shares insights on the brand reach of MX Player, its USP, future plans and more.

Brand Launch

There is an Opportunity for Tanishq and Wedding Planners to Collaborate, Says Ajoy Chawla of Titan

Mugdha Gaonkar | December 2, 2020 | News

Titan Rivaah Aashirwaad Tanishq

Tanishq introduces Rivaah Aashirwaad, a flexible purchase plan ahead of the big Indian wedding season, to give customers the flexibility to plan jewellery purchase in terms of quantum and duration.