This year, it was in #Kolkata that we welcomed the delegates to the 7th edition of the International Convention of the Wedding Fraternity ICWF.
And as I welcomed them, I #said, "Yes, a #wedding is the societal union of two human beings, but at its core, it is promise that one human being makes to another, a promise of lifelong love, loyalty and unity. That moment of promise is what wedding is. Everything else is a celebration of that promise, a manifestation of that promise, an affirmation of that promise.
Today, the #essence of a wedding has been #lost amidst the golden glitter, glorious glimmer, and grandiloquent grandiose. And for this, we as an #industry stand #responsible.
In #Hindumythology, the marriage of Lord #Shiva and Princess #Parvati is described as one of the greatest marriages of all times. Not because, the whole world came together to celebrate it, but because never before and never after was the love between two human beings marked more intimately, with its essence intact. One of #Kalidasa’s greatest works ‘#Kumarasambhava’, the epic poem describes the marriage of Lord Shiva and his consort Parvati..."
And a lot more was said, expressed, felt, explored and shared at #DAY1 of the #biggest wedding fraternity summit this side of the world.
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