MARKETING SPECIALIST (INBOUND)
As a Marketing Specialist, you will lead the development & implementation of marketing strategies & activities to attract & engage target customers. You will play a pivotal role in enhancing our brand awareness & driving lead generation among B2B companies across global markets.
The Marketing function is instrumental in backing our ambition to become India's most prominent Exhibition Design company.
Roles & Responsibilities:
1.Content Marketing: Develop and execute a content marketing strategy, including project
updates, blog posts, articles, infographics, videos etc
2.Website & SEO Optimization: Work with agency to optimize website content for search
engines to improve organic visibility and traffic.
3.Social Media Management: Manage various social media platforms (e.g. LinkedIn Facebook,
4.Online Advertising: Manage online advertising campaigns (e.g., Google Ads, Linkedin Ads)
5.Marketing Collateral Designing: Manage conceptualization to execution of various digital
assets like project videos, portfolios, presentations, case studies etc
6.Lead Generation: Plan & oversee reach out campaigns through LinkedIn & Emails, lead
filtering, landing pages, marketing automation workflows, database creation etc
1.Lead Inquiry Handling: Receive incoming telephonic and email inquiries, build a rapport & assess business potential of the lead before forwarding to sales team
2.Market Research & Networking: Visit targeted exhibitions & events to identify & network with potential clients
3.Marketing Collateral Designing: Manage conceptualization to execution of various printed marketing collaterals, including portfolios, catalogues, merchandise, gifts etc
• Formal education in Marketing, Business, or a related field (MBA is a plus)
• 5+ years proven experience with inbound marketing
• Excellent communication skills
• Creative thinker with an eye for